How john reporttelling swear and support ecesisal conclusion qualification2006 How dejection degreetelling state and supportOrganizational finish- devisingIntroductionIn Psychology for Leaders : utilize Motivation , difference , and Power to Manage More in effect , Dean and bloody shame Tjosvold (1995 ) says that top lie withment sets policies managers pass finales and solve problems and employees do their depute tasks . The designate suggests that in that respect be split responsibilities in the midst of ways and their subordinates concerning the mogul in the decision making cognitive passageIn appurtenance , the emerging communications and earnings technologies have designed a new poseur paradigm on how to carry out day-to-day dividing line op date of referencetion . This entangles a change in the chain accomplish of decision making and the speed on deciding a matter . And in the information era where people rehearse less in communicating ideas , there are of necessity to have skills of baloneytelling in to attract and influence people who canvass the fib to do what the story tell or soInterestingly , although we are instanter living in the electronic communication era , salvage , I ready that today s corporation and memorial tabletal leadership depend on the ancient art of storytelling . This makes sense beca single-valued function historically human beings have been conducting storytelling-type communication since human beings lived in caves and sit close to campfires exchanging tales ( Storytelling : Passport to succeeder , 2001Although current storytelling practice does non involved specific location such as caves and nearly campfires , still , the utilize of storytelling evolves to be substantial part in make-up . Nowadays , the purpose of storytelling in an scheme or community non only to share ideas just now besides to be a carefully designed history in to happen upon a practical outcome with an individualistic , a community , or an organizationConcerning the berth of storytelling in today s line of work practice , in this , I go out discuss how storytelling inform and support organizational decision-making . Prior to the discussion , I go away discuss about the importance of priming and feeling in distinguishing among belief and experience . Within the discussion , we will provide additional info on the contradiction between reason and sensation , psychology of decision-making , theory of knowledge , and a real life example of how to benefits from feeling and reason in decision making . The presence about decision making is cardinal in this since the successful storytelling involve both feeling and reasonII .The StorytellingAs mentioned above storytelling-type communication have been done since human beings lived in caves and sat around campfires exchanging tales Nowadays , we withal traverse that story has the power to stir people and make them driven to do what the story tell them . Take for example the famous ravage Porter s stories have driven many children to act the bids of the actor in the Harry Porter s novel seriesThis daub is too true in demarcation situation . jibe to (King n .d , a carefully-selected and strong story have the power and is likely to be more memorable than hearing or reading a descriptive paragraph . In backing , the story has greater influence since the contents of the story is not the fiction but a caller-out s accomplishment , a procedure , a ware , etc , to name a fewII .1 Decision-Making bear upon and The Mixture of Economical and Psychological ProcessII .1 .1 The Origin of Storytelling in logical argument psycheaStories have been part of our lifetime since we were very young . At that time , storytelling often plays its role when our parents accompany us during bedtime . As the storytelling has good impact on children , now the terminology of storytelling alike drilld in Holywood film maker like Steven Spielberg who allots himself as a storyteller (Brooks , 2004 This situation applies to another part of our nature like business and entertainmentIn business nature , there are ontogenesis evidence that professionals have discovered the power behind the use of storytelling in business . Some areas that storytelling have been integrated include business management , knowledge management , organizational phylogenesis , coaching sales , and software inter slope design (Brooks , 2004II .1 .2 The Use of Storytelling in Business SituationInterestingly , the use of storytelling in business , right away , is not only limited in management firmament but also in marketing and legal departments as well . The marketers use the power of storytelling because of constructive conclusions from a scientific seek on narratology , the field of test dealing with annals . The enquiry provides some constructive evidence about the use of storytelling in various organizations including IBM (Brooks , 2004Concerning the use of storytelling for decision making plow , there are several examples of the storytelling implementation in to achieve following conditionStorytelling is used in the process of knowledge sacramental manduction , which aims at backing up the planning successionStorytelling also free-base to boost productivity through developing the role of teamStorytelling has the efficacy to arm values to build communityStorytelling also plays a role in describing the quondam(prenominal) palpate to preserve corporate heritage(King , n .dII .2 Factors of Decision MakingConcerning the decision making nature , I effectuate a brief explanation from a look into , where the researchers explains that there is no pure decision just based on intellectual logic or purely based on emotion (Biology Daily , n .dTheir remarks suggest that in both kind of the decision making process there is an allow mixture between emotion and reason of the decision makers . This tincture is in line with nature of storytelling that also composes of mixture between the two particularorsAlthough decision making process could not merely depend on rational process , I fix that it makes sense to assume that too much emotion whitethorn cause a decision to be flawed or vague . Under such constituent , in to make a sensible decision we must dispassionately consider evidences we haveConcerning the issue , a Neurologist named Antonio Damasio explains that a decreasing direct of emotion has similar damaging effects to rational imagination as increased emotion (O Hagan , 1998 . This condition suggests that a individual should have balance emotion when dealing with decision making . Therefore , based on this solid groundment , I mogul say that emotion has an important part in decision making like the logic hasConcerning the decision making process in an organizational , for example , therefore in to punter read errors in the rationality assumption (i .e . behaviors that do not maximize experience utility , individuals misperceiving utility of a woof or a decision and other challenges to today s models of consumer behaviour is important factors to be considered and included in revised modelsWhile habitually the decision-making process in business nature has been pure political economy driven , scientists endlessly continue finding new and kind methods that tackle the decision making process . For example the quislingism between economics and psychology is now taken by many decision makersUnder such circumstances , we often face dilemma when dealing with decision making since there are two contrary factors influence the situation : reason and emotion . In most literature concerning emotion and reason , we comprise that the factors are contradictive one another when dealing with decision making . This is natural since a someone s emotion and reason are forms of language of a persons s mental state in which it explains that person poses both internal (physical ) and external (social ) sensory feelingTake for example is the story behind the invention of Walkman , a handheld musical thingamabob , a few decades ago . At that time , in 1979 research department suggested that handheld music gadgets are no way to make profit for Sony since jibe to quantitative research they conduct the collected data from hears showed that there are no people are likely to enjoy music patch walking or running . This situation shows that over relying on quantitative data might result in slip and hazard loss to produce a salable product like WalkmanIn case of Sony , although the quantitative analysis shows Walkman is not saleable , however , ingenious foresight of Sony Founder and Chief advisor , Masaru Ibuka and Sony Founder and Honorary Chairman Akio Morita have promoted the production of the Walkman and make full the market with it . It turn out , as we know , that handheld devices like Walkman , Discman and many others are saleable in the past , in present , and in the incoming .The use of storytelling about the Walkman story might help the decision makers in Sony peck to comprehend what the story all about while finding new way to avoid any mistake in the futureHow the quantitative data and analysis in Sony failed to recognize this opportunity lies on the statistical method , which took a Japanese sample to draw conclusion not a sample from around the worldFrom this case , one should not over relying on quantitative analysis in carrying out decision . In fact , management should consider other factor like future trends , cultural preference and many other factors to take into rate . Quantitative analysis make conclusion from chosen samples that not entirely describe the whole picture of dataThe case on Sony explains the role of storytelling as process of knowledge sharing , which aims at backing up the planning succession . The case on Sony also justifies that appropriate use of storytelling in describing the past experience might help an organization to preserve corporate custom . In case of Sony , the tradition is the continual effort to oral communication fresh ideas into electronics gadgetsMeanwhile , there is also contradiction between emotion and reason exists in financial market especially on the stock market . In this situation in to understand the role of behavioural economics in financial markets , we can take an example as how well the average investor performs when filling stocksStorytelling , in case of stock market , might also play its role since reading graphical and trends analysis might be exhausted while reading the whole story in tale format might lessening the dealer to take position in the upcoming stock tradingBased on this idea , I find from many literatures concerning emotion and reason always exist the explanation of contradiction between emotion and reason in decision making . The situation occurs since a person is naturally having both emotion and reason as forms of language of a persons s mental state in which it explains that person poses both internal (physical ) and external (social ) sensory feelingUnder such circumstances , I found that the reason wherefore storytelling in business decision making is growing is because it fulfils the economical and psychological ask of audience where storytelling is presented Often , the use of some emotional state in a story might drive contributor s emotion to find solution . For example , when we read a story about the declining performance of our company , which is presented in narrative format and is involved the impact on employees pay command , our mind might think to find a chop-chop solution to resolve the problem on to avoid its cast out impact on employees remunerationIII .Story Telling and intimacy centeringThe anterior section presents information about the relation between factors of decision making and the role of storytelling in business . In addition , I found that knowledge management also plays important in storytelling since an organization , which employs knowledge management is enable to manage communications , educate , train , and innovate . This knowledge management also become the key ingredient in storytelling process itselfIII .1 Knowledge ManagementIn to establish a sustainable competitive avail , a company should be a learning organization in which it involves management of knowledge .
According to Leadbeater (2000 , a company involving knowledge management has several characteristics such as securing existence legitimacy and entrepreneurial orientationFurthermore , knowledge management is closely cogitate to human resource management since knowledge workers in a knowledge management share similar characteristics including having high grooming level specialist skills , which is needed to identify and solve problems , the cogency to comprehend the importance for retaining productivity , and possess specialized knowledgeThe troika characteristics are only found in an organization that employs knowledge management . This is because in to excerpt properly any story , it requires enough knowledge to understand what a story tells us so that workers can conduct appropriate decision makingIII .2 Scholars Ideas on Story TellingAccording to Storytelling : Passport to Success (2001 , storytelling and its relationship with knowledge has bypast for years . The situation strengthens the importance of narrative communication in contrast to the use of abstract modes of thought in baseball club today and in the coming decades . Concerning the importance of using storytelling in today s business practice , there are quad scholars present their ideas as followingIII .2 .1 Larry Prusak : the Organizational PerspectiveFrom the view of organizational military position , Larry Prusak , an executive director of IBM s Institute of Knowledge Management and also the author of Working Knowledge and In Good beau monde , says that storytelling play significant part in today s organization since it helps the company to create and share of knowledge . And the use of storytelling , according to Prusak , relates to knowledge management ( Storytelling : Passport to Success , 2001III .2 .2 behind Seely chocolate-brown : HYPERLINK hypertext transfer protocol / entanglement .creatingthe21stcentury .org /JSB .html The Scientist s PerspectiveFrom the point of scientist view , storytelling can strengthen and increase the impact on the organization if the organization mixs the use of technology into the process . Based on the suggestion , John Seely Brown , a Chief Scientist of Xerox and Chief creation Officer of new San-Francisco-based entrepreneurial operating company , urges an organization to incorporate technology (hardware and software ) so that the making and the dispersal of storytelling in the organization can be in effect doneIII .2 .3 Steve Denning : Storytelling as Agent for ChangeSteve Denning , former program director of Knowledge Management at the World Bank , reveals that storytelling provokes action in knowledge-management era . Furthermore , he says that storytelling helps individuals (or employees in an organization ) to strongly comprehend how an organization , a community , or a difficult system can changeIII .2 .4 Katalina Groh : Filmmaker as StorytellerKatalina Groh , a filmmaker and head of Groh Productions , says that people or an organization often incorporate filmmaking to communicate complex information . This is because through properly designed filmmaking , a person can easily laugh , discover , participate , learn , and rememberThe four presented ideas strengthen the ideas that storytelling can inform and support organizational decision-making since it simplifies the complex information into readable and comprehensible story that could drive and ignite audiences emotion so that it effectively helps people to decide what to do . In short , storytelling at any form (printed material or video ) plays important role in decision making process in many organizations in 21st centuryConclusionThe development of communications and internet technologies give the opportunity for organizations to conduct more efficient and effective business process . This includes the use of communication technology as the media for storytelling since it helps organizations to conduct decision makingThese days , the use of storytelling in an organization or community not only to share ideas but also to be a carefully designed narration in to achieve a practical outcome with an individual , a community , or an organization . The reason why storytelling is better way for communication ideas , which further influence decision making , is because people love to read a good narration like novelAccording to one research , it is also found that good stories have the power to be more memorable than hearing and /or reading a descriptive sentence that relates to an accomplishment , a procedure , a product , etc BibliographyBellis , bloody shame . `Sony Walkman , [Online] Retrieved process 3 , 2006 purchasable at : hypertext transfer protocol /inventors .about .com / library /inventors /blwalkman .htmBiology Daily . `Emotion , [Online] Retrieved March 4 , 2006 , Available at : HYPERLINK hypertext transfer protocol / vane .biologydaily .com /biology /Emotion http /www .biologydaily .com /biology /EmotionBrooks , Kevin . 2004 , `Story - Storytelling - Business - explore [Online] Retrieved March 7 , 2006 from http /alumni .media .mit .edu brooks /storybiz /storytelling-business .htmlKing , Chris . `Use the Power of Storytelling for Business learning Sharing , [Online Retrieved March 7 , 2006 , Available at http /www .creativekeys .net /StorytellingPower /article1063 .htmlGray , A . J , and A .D . Pickering . The Neuroscience of Personality . new-made York : Guilford PressGray , J .A . The Psycho Physiological basis of introversion-extraversion Behaviour Research and Therapy 8 (1970 249-266O Hagan , Fiann (12 March 1998 . `No Reason Without Emotion , [Online] Retrieved March 4 , 2006 , Available at : HYPERLINK http /www .informatics .susx .ac .uk /research /nlp /gazdar /teach /atc /1998 /re vman /o_hagan .html http /www .informatics .susx .ac .uk /research /nlp /gazdar /teach /atc /1998 /rev man /o_hagan .html`Storytelling : Passport to Success in the 21st Century , [Online] Retrieved March 4 , 2006 , Available at http /www .creatingthe21stcentury .orgThe Encyclopaedia Britannica . `Theory of Knowledge , [Online] Retrieved March 4 , 2006 , Available at : HYPERLINK http /www .marxists .org /reference /subject /philosophy /works /en /russell1 htm http /www .marxists .org /reference /subject /philosophy /works /en /russell1 .h tmTjosvold , Dean , and Mary M . Tjosvold . 1995 . Psychology for Leaders Using Motivation , Conflict , and Power to Manage More Effectively . John Wiley and Sons . IncWertheim , Edward G . Historical Background of Organizational carriage College of Business Administration , Northeastern University , BostonWikipedia . `Emotion , [Online] Retrieved March 4 , 2006 , Available at HYPERLINK http /en .wikipedia .org /wiki /Emotion http /en .wikipedia .org /wiki /EmotionZahra , Shaker . 1991 , `Predictors and financial outcomes of corporate entrepreneurship : An explorative study , Journal of Business Venturing vol . 6 , pp . 259-285Storytelling Page PAGE 1PAGEMAR . 8 , 2006 ...
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