defention of brand

The difference between product and set

Brand

Branding is establishing an individuation for your product that distinguishes it from the competition. Marketing managers often talk about the disposition as if referring to people. Successful crisscrossing adds nurture to an item and stinkpot ensure fall guy loyalty. A brand can as well as be defined as a name, term, symbol or design which is intended to signify the goods and services of unmatchable marketer or group of sellers and to differentiate them from competitors - Marketing Management Philip Kotler.
The brand becomes a force in the market place, adding to the appeal of the product, the merchandise functions are:
1.It provides the guests with identity and aids identification by the customer; it is the perception of the buyers that it has a unique identity.
2.It is a shorthand digest of all the information customers hold about the product.
3.It provides a superstar of security about the quality of goods inside the package. This arises out of familiarity with the brand.
4.It adds value to the product, making it more appealing.
5.It is intended to help create and bind the loyalty of customers. Brand loyalty comes about through customers act satisfaction with product and through heavy promotion.



Once brand loyalty is achieved it reduces the impact of advertising by competitive brands and discourages brand switching.

The main types of brand include:

·Individual brands for a concomitant product, e.g . Pampers
·Family brands which contain the name of the guild making the product e.g. Heinz baked beans, Heinz tomato ketchup. The great advantage to this is that if customers are loyal to one member of the family are more likely to try otherwise products in the family than if there was no link with other products.
·Family Brands application program a throw of products but not containing the name of the company concerned, e.g Persil is a Unilever brand but the brand covers a range of different washing powders and liquids...If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper