FORD's advertisement strategies in 3 different countries

REPORT forINTERNATIONAL MARKETINGClass: IB AProfessor:Students:Date: 14. 11. 2007FORD?s ad strategiesin 3 divers(prenominal) countriesContents1General eruditeness about ford11.1Short overview of the history11.2Overview of todays business and brands12 crossroad USA42.1Demography42.2Economy52.3Marketing strategy in USA62.4New trade strategies72.5 crosswalk diaphanous moves73 hybridizing Germany83.1Demography83.2Economy94Marketing strategy in Germany104.1Some Figures104.2Sport Marketing104.3High Quality104.4Behaviors expected from hybridizing grind corporation115The TV-Advertising in Germany of the truncated through Mondeo115.1The Story115.2Why does this mention fit to the German customers115.2.1The German automotive culture115.2.2High / Low context125.2.3The behaviors of German customers126 pass over chinaware126.1Demography126.2Economy136.3Ford in China147Ford?s merchandise strategy in China157.1Why did Ford invest in China?s car trade?157.2Ford marketing strategy in China177.3Symbolism apply in Ford?s commercial197.3.1Red colour197.3.2Tiger198The importance of different advertising for different countries and cultures201General breeding about Ford1.1Short overview of the historyThe automobil maker ?Ford Motor Company? was founded by Henry Ford in Detroit (Michigan) and coordinated on the 16 th of June 1903. Ford was launched from a converted wagon factory, with $28,000 hard currency from 12 investors. During its early years, the community produced bonnie a few cars a day at the Ford factory in Detroit. In 1908, the Ford Company released the Ford Model T. With the increase demand of the car, they had to move fruit to the a nifty overlay larger plant.

In 1913 Ford had developed all of the forward techniques of the gathering line and atomic reactor production. Ford introduced the worlds first break assembly line on the 1st of December 1913, which cut back chassis assembly time from 12½ hours to 2 hours, 40 minutes. Groups of two or three men worked on all(prenominal) car from components made to severalise by other companies. Whith this supposition of Henry Ford, the possibility was innate(p) to put the cars together at much lower cost and with a much great reliability and repeatability. At that time, Ford was the only automobil company who offered distinctively designed and affordable vehicles for the worlds... If you indigence to get a esthesis essay, order it on our website: Ordercustompaper.com

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