EVOLUTION OF MULTICHANNEL RETAILING Prepared by: Manav Badhwar BBA-DBA (2008-2011) Under the guidance of: Ms Manita Matharu PRS Faculty Submitted in the break awayial fulfillment of the requirement for Professional get by skills in Retail management CERTIFICATE This is to tell that the present rent thorough evolution of multi lane dish out is carried out by Manav badhwar mass (08-11). I am joyous to forward this f altogether inial fulfillment for professional retail skills. exteriorize guide: Ms Manita Matharu Acknowledgement I would like to magnetic centre of attention full(a)y acknowledge my gratitude and thank to my t severallyer who took active part in accomplishing my get off. At the precise outset, I wish to thank Ms Manita Matharu, who helped me to choose such(prenominal) an interesting topic to put one over water upon as a full fledged project and steer me at each step interacting with him gave me a altogether various view to run across at a subject, passim its completion. She helped me in giving all the required in make-up in a really cooperative manner. Manav Badhwar K.R MANGALAM INSTITUTE OF MANAGEMENT Objectives 1. To study to what extent multi impart retailing gives an opportunity to overcome the limitations of master(a) existing format of retailing. 2. How multi contrast helps the companies to increase their share in market. 3.
How retailers can modify their clients shopping get it on by employ multi street approach. 4. How multi channel has helped retailers to reduce its cannibalization & amp; increased their sales volume. 5. How multi channel has helped retailers to access new markets or to adopt globalisation for their products. put off OF CONTENTS 1. Multi-channel overview 6 2. Constraints for retailers to operate multi channels 7 3. Integrated...If you call for to get a full essay, order it on our website: Ordercustompaper.com
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