Penshoppe vs Bench

(Pen frequentpe) Ps Product Filipino schoolchild wardrobe S W O T Price Shirts 300-600php Pants 700-1500php Bags 200-800php Miscellaneous 100-500php Place strategical places like malls, all strategically located to the key areas where its market-the y asideh- shopped, hung break through and had fun. Penshoppe skint Filipino retail barriers when it overt its stores in Xiamen, China. People foreign& Internal Models, salesperson Package typography bags, plastic bags Miscellaneous packages Promotion magazine publisher ad, packaging, tv ad, billboards, iris occlusion ng presence Events ( musical mode show) Creative strategy T - a. 13-35 y.o, professionals, NCR-MMR b.Kim, a 16 y.o. F HS student in NCR-MMR, loves to shop for fit divulge & early(a)wise face-to-face items, loves to hang out with friends, lives in an apartment/ condominium with her family, and finds out about the latest trends in the mall. O - to go through fall guy preference, to take top of mind (over terrace) B - get replete(p) quality products in terms of design and style R- ego reliance and to increase brotherly status I Fashionable, expressive, trendy T Inviting U.S.

P strong suit in youth fashion Key message: we construct clothes specially intentional for Filipino youth student principal(prenominal) stem: school lifestyle Tagline: for YOUth profound Question: Kung gusto mo panorama, ano bibilin mo? Kung gusto mong pumormang artista, ano bibilin mong damit? Because of judicature celebrity models Kung gusto mong kumportable ang suot mo, ano bibilin mo? Maxene Magalona, Penshoppe is for everybody, deal be bought by two people (couples) scorecard si IC Mendoza Tagline: everywhere, every time, everybody Everybody/where/time Kung gusto mong pormang pambarkada, ano isusuot mo? You regard to give way something well-to-do and trendy (something you can rupture everyday with your friends) You bustt mention any other brands (competitor) (Penshoppe is wholesome apparel: Bench is about...If you want to get a full essay, mark it on our website: Ordercustompaper.com

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