Maybelline

1.0 Introduction

Companies argon beginning to use the Internet for customer service. Having harvest-home descriptions, technical support and order status information online non only saves money by freeing up a companys own customer service staff to handle to a greater extent complicated questions and manage customer relations, it can also carry on to more satisfied customers.

This report will cover the effectuation of this newborn technology for Maybelline Company. Its URL is http://www.maybelline.com/us

1.1 Background

Maybelline is one of the worlds ahead(p) cosmetic companies with branches in different countries, based in US, has launched a multilingual website to suit the needs of women from various parts of the countries.

Like roughly other large companies the use of this technology is an indispensable ancestry to maximise its market exposure and to enhance customer service, as well as to adapt itself to the ever-changing market circumstances.

2.0 important Features of Maybelline.com

Maybelline Company chooses US-based lower cost and fast speed ISPs to legions their site. A feature of the Maybelline site is it adopts separate web designs, and this motley is delinquent to the different countries culture and traditions, but also due to the different local telecommunication infrastructure, they adopt separate website designs. I will focus on the US version website for font to extend my analysis. (See homepage in appendix I)

2.



1Interface

As for the website map concerned, it inserts with many name files for friendly- dissolve. It also sorts out information by different purpose and put it into circumstantial sub-sites reasonably, for example whether it is for introducing new products or enhancing family with clients.

Its clear and pleasant layout make everyone intacty aware where they are on this site, it does not take long to find specific information, which means this site enjoys high level of navigatability, though no search engine offered.

The site...

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