Postioning Strategy Of Samsung

Kaz?m Gökhan Koyuncu 1726074 Samsungs Positioning schema yield status is the way the product is defined by consumers on meaning(a) features or the place the product occupies in consumers minds sottish knowledge to competing products. Marketers must plan positions that will give their products the greatest reinforcement in selected target markets and they must design merchandise mixes to prep be these planned positions. Samsung has a variety of products in legion(predicate) sectors. For instance, globally Samsung sells mobile phones, tvs, home appliances, computers and locally sells lots(prenominal) as hightail it machines, plastic pipes. Samsung determines its post schema with the features of their products and rivals products. Samsung is a groundbreaker in intimately of the technological sector. Samsung offers the newest locomotive engine room to the consumers all(prenominal)place the past few years. This position ing strategy improves the sales and profit the number of the Samsungs customers. In every field of technology, samsung provides so many product also the products are good rough price/performance category for most of the customers.

Especially, with the production of talented phones and tablet pcs, Samsung is seen a proggresive brand by consumers. The other positioning strategy that rival with the rival firms such as orchard apple tree and Sony.With the advances in technology, the competition about finding the next technology and marketing this technology is highly classical. For example, Samsung and Apple are in the race in smart phone and tablet pc techn! ology. Samsung take position against Apple and in mark to contend the market of Apple, gives much more attention to this sectors. Also liquid crystal pageantry and led tv technology is now so important for Samsung. Therefore Samsung always try to find and to serve lead up products before sony.If you want to get a full essay, tell it on our website: OrderCustomPaper.com

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