get overs ability to maintain strong spot awareness can be attributed to the excellent quality of its products and the enjoyment of strong marketing tools to reinforce blemish image. fording continually searches for opportunities to expand in larger markets without compromising its American sort of business.By keeping a constant tab on competitors, Ford ensures that its products remain at the edge of technology. In the 2012 Car fool Perception Survey, used to rank different car brands, Ford ranked number one in commanding calculate in brand awareness (Consumer News 2012). Through twist a strong presence in six of the vii continents, the company has gained international respect and increased brand awareness, a key factor for sales.
Secondly, Ford remains at the straits of international growth within the car manufacturing industry. While maintaining their American roots, Ford tailors their products to fit the needs and desires of foreign markets, which has resulted insuccessful expansion into Asiatic and Africa economies, returning successful profits over past days: Third true year of higher U.S. market piece of ground and three-point share gain over the period for Ford brand; higher share in Asia Pacific Africa; three consecutive quarters of year-over-year share gains in Europe.
Lastly, long sustainability is a key issue for Ford, which it addresses byfocusing its efforts on ways to streamline its turn in chain both internationally and domestically. Ford has focused on minimizing its environmental impact of their vehicles and operations, and supports positive social change and long-term economic growth. One specific project Ford has undertaken addresses concerns relate to availability of water in coming years as related to consumption and environmental factors. On their part, Ford has trim the usage of water in their facilities along with participating in social programs that provide better access to water in India.
Weakness
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