This coursework is mainly focusing the main UK supermarkets; TESCO, ASDA, SAINSBUYS & MORRISONS. Lets see how they reason in the same strategic group. As well as we ar going to discuss their market leader and how these companies argon operating indoors the macro environment.
Strategic groups be organisations within an industry with similar strategic characteristics, following similar strategies or competing on similar basis. (G.Johnson, K.Scholes, R.Whittington)
A.) Why they are classified as part of the same strategic group?
They any are categorized in the supermarket industry.
Tesco, Sainsburys, Asda and Morrisons totally are major supermarkets in UK. solely of them are mainly for the domestic customers. And specialized for the aliment products but they all are develop their business for the all other domestic involve as well. That mean they all identified their main objective is to satisfy customer needs and wants. So firstly we can categorize it under supermarket industry.
The scopes of organisations activities are same.
They all do the same range of products. In accompaniment to food items they all are diversified their business into clothing, electrical, stationery and financial & insurance, etc.
all(a) the companies are using similar dispersion channels as well. (E.g. Internet shop.)
Same resource commitment.
All the companies are using same kind of branded products (Coke) and in any case they all using their own company brands as well. All of them are spending a same amount of specie for the companies marketing activities. (Everybodys got their home web page, television and communicate advertisements, etc.)
Same kind of services give to the customers.
All the companies giving discounted products in the seasonal periods. (Christmas, Valentine, summer, etc.) And many companies giving the loyalty separate to their customers to get some extra value points end of their shopping time. (Tesco-club card,...If you want to get a full essay, order it on our website: Ordercustompaper.com
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