Globalisation of the Media Part 1 - Ownership

Essay #1 - Media Ownership

Mass media is ideally what its name suggests, a voice for the masses. But, as the line between the railway line and editorial side of journalism grows hazier, it is instead becoming a tool for the minority of embodied and political elites. Increasingly concentrated ownership has created an oligopoly in the media industry. The resultant is homogenized and watered down content heavily influenced by owner and advertiser liaisons. Journalistic integrity is taking a back seat to the bottom line.

A good journalists aim is to assert a product that is diverse, innovative, has substance, and is independent from business or administration influence (Croteau, 150). The aim of a good owner is to maximize profit. The respective sides goals often conflict. It is the owners who win this conflict, as in the shrive market money is power.

The propaganda model best shows how the system works. It name five filters that determine what is news and how it is covered: Ownership, advertising, dependence upon business and government activity experts, flak, and anticommunism (Herman, 77). Concentrated ownership and profit orientation of media firms is the primordial factor, contributing largely to the other four.

Advertising as the primary character of income separates media from other consumer products. Those who consume media do non directly payment for it.



They do so indirectly by purchasing the publicise products or services. This distorts the model of supply and demand, creating a model that does not necessarily meet the publics needs (Croteau, 30).

Dependence on experts is initiated in the interest of objectivity. A journalist must use credible sources for their stories. Whether justify or not, one values the word of a government or corporate leader over that of an average citizen. hotshot asks. Who is he to say? However, these experts can manage...

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