After watching television and flipping though ads and articles in several magazines, the stereotyping of work force and women is so app bent but at the same clock society is so blind to it. In society p atomic number 18nts give lessons their children gender role at a very azoic age. Gender role refers to the attitudes, behavior, and activities that atomic number 18 socially defined as appropriate for each sex learned through the assimilation process (Lips, 1993). Males are traditionally expected to show aggressiveness and toughness, and females are expected to be passive and nurturing. For example, little girls mold with baby dolls and play house and little boys play with play guns and play cops and robbers.
Mass media are powerful factors that influence societys beliefs, attitudes, and the values they shake up of themselves and others as well as the world. If a male is seen in media doing feminine things, such as shopping or cleanup spot he is seen as weak, and women who are seen doing masculine things such as car repair and management positions she is seen as callous and cruel. crimson though media silence pretends that men and women in society are equal, it isnt the case. Women are still seen as homemakers and men are still seen as professional, successful and independent.
After watching an hour of television, several commercials and many programs, women are seen in makeup and all personal hygienics commercials, even male ingatherings feature women. The message here is that if a male shaves with our products lots of women will want to kiss him. Women are seen in all cleaning, cooking and child care product commercials. Looking good, cleaning the house, cooking the food and changing babies are all only for the woman to worry about. Men are in most of the commercials about financial matters Business...
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