Marketing

GCSE MARKETING AND MARKETS How we met the merchandise Principles As bulgelined previously in this report on Pepsi, the definition of marketing is as follows, merchandise is all about understanding the guest and ensuring that products and services tilt existing and potential customer of necessity. Marketing is essential to a pedigree and without it a business cannot give its customers what they unavoidableness. There ar five main points to marketing and they atomic number 18, * sagacity customer postulate * Understanding and staying ahead of competition * Communicate with customers to satisfy expectations * direct its market functions to arrive at its marketing aims * Be alert of marketing constraints. These points seem real obvious and basic, and yet they are all very in-depth, and very important to a business that is involved in marketing. If a comp all has its marketing dodging wrong, then it could government issue in financial affli ction for the company.

Understanding customer needs In high association to anticipate change, Pepsi need to have an advance that is highly foreshorten to changes taking place in the buying population, for example what is calamity to, * The age and structure of a population * Tastes and preferences * Income Market research is the antenna of an organisation and is far more complicated that request large number if they like a particular product. I started to understand my customers needs by doing my primary research into what break away actually want. I have act to adapt Pepsi to disc o biscuit exactly what volume within my tar! get out band want from Pepsi. The way that I understood my customer needs, is by doing my primary research. I asked people in a random sample survey to effect my questionnaire I record the responses that I received. And as a result have tried to offer my target market what they want from my advertising. Understanding and holding ahead of competition One of the key factors in any market is the existence and strength of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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