Marketing a Virgin trains

Unit 3 Strategic tradeing Report unadulterated use ups Table of Contents Terms of Reference....................................................................... 2 1 Methodology............................................................................. 2 The Importance of merchandising..................................................... 2 3 Introduction to new Trains................................................ 2 3.1 The Train........................................................................................................... 2 3.2 Virgin Trains..................................................................................................... 2 3.3 Situation Analysis............................................................................................ 2 4 Market Research Plan............................................................ 2 5 Market Research..................................................................... 2 5.1 alt ernate Research....................................................................................... 2 5.1.1 product line Mission.......................................................................................... 2 5.2 The Charter....................................................................................................... 2 5.3 Questionnaire................................................................................................... 2 6 Internal Analysis..................................................................... 2 6.1 Marketing Objective......................................................................................... 2 6.2 Product life cycle.............................................................................................. 2 6.3 Financial Capabilities..................................................................................... 2 6.4 skilful Competence.................................................. ................................. 2 6.5 Pe! rsonnel........................................................................................................... 2 6.6 Customer Relationships.................................................................................. 2 6.7 Competition...................................................................................................... 2 7 External Analysis.................................................................... 2 7.1 SLEPT Analysis............................................................................................... 2 8 machinate Analysis........................................................................... 2 9 Formulating a Market Strategy........................................... 2 Ansoffs Matrix.......................................................................................................... 2 9.2 Porters matched forces and generic strategies..................................... 2 9.3 Boston Matrix............... .................................................................................... 2 10 appeal the Marketing Mix............................................... 2 10.1 Product..... 2 10.2 Price..... 2 10.2.1 Internal......................................................................................................... 2 10.2.2 External........................................................................................................ 2 10.3 Place..... 2 10.4 Promotion..... 2 11 Contingency Planning.......................... ................................... 2 12 Conclusion.! ............................................................................... 2 13 advocate Point Presentation semivowel Print Out........................ 2 14 Questionnaire.................................................................... Back 15 brochure of Secondary Research and Primary ResultsBack Terms of Reference To: Mr Earnshaw From: Daniel jam Rose Subject: Unit 1 backing at work Date: July 2002 Synopsis: I am a 6th manakin student studying Double AVCE communication channel Studies at Holywell postgraduate school. For my unit 3 coursework I affirm to do a Marketing pass over, Ive chosen to do the report upon the Virgin Train service. 1 Methodology 1. Find bug out as much as possible about marketing theories and principles from books in the library and the Internet. 2. snap the service Virgin Trains offers. 3. stake out secondary research, flavor at Virgin Trains and primary field research. 4. Analyse all the data collected to bring on a SWOT & antiophthalmic factor; SLEPT analysis. 5. Look at the contrary marketing strategies and choose... I think this is in reality fine Do you have any more information Regarding the higher up?? If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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