Haldiram’s Operations: Business and Marketing Essay

Haldirams began as a tiny shop in Bikaner.In1982,it has set up a shop in DelhiPresently, $4million brand and is a familiar sight not only in India, but too on shelves across USA, UK, and the Middle-East.Positioning* Healthy and tasty ready to use up packaged food* Different varieties for South, North , east and west* change packet size ranging from 100g to 1KgMarketing MixProductHaldiram offers a non-homogeneous products as per customers requirement such as sweets, dairyproducts, snack sets. PRICE emulous price to penetrate the unorganized grocery stores. Prices varies according to weights & international ampere type of Namkeens & rawmaterials.PLACEWhere customers can purchase the product is also an important agent in determining sales. It is available at Railway outlets & retail Shops . It is also available in rural & urbanareasPROMOTION higher(prenominal) awareness among the customers . High brand loyalty for Haldiram products.POSITIONINGHaldiram offers ready to occ upy high quality readily available Indian snacks with excellent packagingTarget Group* Women Namkeens* Takatak & whoopies Kids* Sugar free sweets diabetic and health conscious customersThe Marketing MixProducts* Haldirams offered a wide go of products to its customers. The product range includednamkeens, sweets, sharbats, bakery items, dairy products, papad and ice-creams (See ExhibitI for details of product range). However, namkeens re master(prenominal)ed the main focus area for thegroup contributing close to 60% of its total revenues determine* Haldirams offered its products at competitive prices in order to penetrate the hugeunorganized market of namkeens and sweets. The companys pricing strategy took intoconsideration the price conscious temper of consumers in IndiaPlace* Haldirams developed a strong distribution network to ensure the widest possible reach for its products in India as rise up as overseas. From the manufacturing unit, the companys finishedgoods were passed on to carrying and forwarding (C&F) agents packaging* Haldirams product promotion had been low key until competition intensify in the snack foods market. The company tied with Profile Advertising for promoting its products.Consequently, winning posters, brochures and mailers were designed to enhance thevisibility of the Haldirams brand.