Business Technoprenurial

What?s so interesting more or less Pinterest? It?s a new social network full of visual stimulation. And
it?s teeming with creative marketing potential. But why micturate your brand involved with another
social network? Well for starters, it plant life a little differently than Facebook or twitter.
Pinterest has been growing unfaltering with 3.3 million users by December 2011. How can you
leverage the position for your own issue marketing? What kind of content does hale on Pinterest?
We created this guide to answer these questions and give you some ideas for victimization Pinterest
in your own content marketing plan. At the remnant of this guide, you?ll ?nd a link to a video we
created that shows how threesome real short letteres use Pinterest themselves.

What Is Pinterest?
So what is Pinterest, exactly? Pinterest is a visually focused bookmarking site, centered on
interests, lifestyles, and planning. Users create themed boards of images curated from sites all
over the Internet.

While Facebook and Twitter are excellent platforms for promotional content, Pinterest is a
place to show mangle your brand?s personality, philosophy and style.
This channel is less about marketing your products and more about marketing your brand?s
ideals and center values. Think of your pin boards as collages of your brand?s ideals.



The
content you pin should re?ect the lifestyle that your target customers embrace.
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Three Ways to Market With Pinterest
You can leverage Pinterest for your business three ways: gathering ideas, pushing out content
and providing subsidiary resources.
Let?s look at each of them.

gather Ideas
At its base level, Pinterest functions as an online bulletin board for your ideas and intensity.
hookup these ideas can work two ways: as inspiration for your own business and as a
helpful resource for your followers.
For instance, gold Magazine has a board of Editor?s brainchild - models, fashion trends and
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