Analyisis of Buyer Behaviour: Social Trends, Self Concept and Motivation Affecting the Consumption of Organic Products

May 16, 2003 Table of Contents 1. Introduction......................................................................................(3) 2. Theory behind We are what we eat Post modern views on Consumption and self Concept...........................(4) 3. Greens in Senate, perfect fertilizers in the food market Brief summary on consumption of organic products..................................(5) 4.Who is purchasing Organic Food ?..............................................................(6) 5. Why people buy organic? What do they expect? Motivation and Organic Product............................................................(7) 6. What should and could be through with(p)? Marketing Implications.........................................................................(10) 7. It is a high-minded chance Conclusion........................................................................................(11) 8. References..................... ..................................................................(12) 1. Introduction Although tightfitting of the food purchasing decisions are assumed to be secondary involvement, habitual decisions, the immaturely emerging product family unit of Organics has started to scrap this assumption during travel decade. The purpose of the paper is to discerp the train for products with the adjective of Organic. Our attempt will be to speculate through their relation with the environmentalist movement and tie in mixer trends; to look at the post modernist view of self and its relation with the general sphere, new accessible movements and consumption; and last we will question the consumers motivation to purchase such products.

The organics sept can be applied to a wide love of products from soap to candles and the theories discussed below can be applied to close to of these different products however, our examples and discussion focus will be draw to organic food products. It all started with the hippies roots of environmental movements and their effect on social trends and life style The virtually active period of social movement rhetoric in the 20th century was the 1960s. These new social movements did not see to fit the model of Marxian manikin conflict but they gave a greater emphasis on group or incorporated identity, values and lifestyles rather than developed ideologies. Environmentalism as a social movement rooted itself to public and political agenda or so this... If you want to get a full essay, order it on our website: Orde rCustomPaper.com

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