Marketing

To : Fundamentals of marketing class instructor Date: October 20, 2011 lawsuit: compend of chapter 1 The Meaning of trade The Meaning of merchandising market is an disposal exercise and collection of processes which plan to create, communicate, and deliver assess to guest and it creates a good alliances with customers in the way to reach make-ups goals. Marketings role is to converge customer demand and desires and it do this by creating values. Marketing answers the needs and involves of customer. It exists a difference between need and want. A want comes from the need. A need is a necessity, essential for peoples lives. A want is not essential, it has to do with satisfying desires. Marketing influences customer through the choices that offers. It uses more than one items to offer products or services, much(prenominal) as : products, services, people, places, causes, events, ideas. An important fork of marketing is the customer race management (CRM). CRM i s a relationship created between businesses and customer , they interact through sales transaction of products or services. Marketing run short is to create value and to sell to the consumer. It is an important function of the business. Marketing function can be grouped into three pedestrian categories.

The three categories are: exchange function, physical function, facilitating function. The marketing unravel is a compose of 4 Ps which are: Product, Price, part and Promotion. The Marketing Department make such important fillet point by establishing product or services. Prices are inflexible by this department. Promotions for different products or service! s are make by marketing department. Internal Marketing Participants prevail at heart of business. It is include: Marketing Department, Other Business Department, Business leading/ mount up of directors. External Marketing Department are number of stakeholders that operate outside of business. They include: Investors, Consumers, Advertising,...If you want to tucker a full essay, order it on our website: OrderCustomPaper.com

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