Millers international Ltd, a U.S. originated multinational firm that manufactures processed nourishment including butter, margarine, jams, ice cream, frozen pizza, pre-cooked dinners, pre-mixed bakery products and UHT soups, had puff uped its business into the Sri Lankan securities industry successfully through several factors. Such as their circumspection approach, the entry modes chosen, the tar confirm market chosen and their international marketing strategy approach. The adaptations that Millers took are the results of their careful exploration of the Sri Lankan market pin down and thus, were capable to make a significant impact as is indicated by their current strong presence in the Sri Lankan market.
Management approaches
The virtually stimulating proactive motivation to becoming involved in international marketing is moolah advantage. Management may grok international sales as a potential origin of higher profit margins or of more added-on profits. (Czinkota and Ronkainen, page 269) Millers took a pro-active strategic approach to management as it tried to come a long-term view to achieve higher profit margins from foreign markets. It is committed and willing to continue as operate investors, even in depressed sectors and regions, in the belief that intimately managed businesses will regain their profitability. As a result of their pro-active approach, they had successfully overcome short-term economic downturn and enabled the company to expand into new markets around the world especially in Asia.
Millers was able to adapt to a pro-active approach due to their financial and proficient strengths. Their financial strength is evident when it stated that they would only squander the right amount of capital in place at the right time to conduct their businesses at a depress cost than their competitors. This means they started their business small, enabling themselves to continuously husband financial strength to support the existing businesses and be prompt to pursue other opportunities for future growth once...
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