Journal of Business Case Studies May 2008 Volume 4, declaim 5 What A Dog Fight! TKO: Pets.com Erika Matulich, University of Tampa Karen Squires, University of Tampa short-change The cheek covers the startup of Pets.com, an online retailer of favourite supplies. Pets.com made its inlet into a heavily com darlingitive but potentially compensable market. disdain heavy capital funding and a outcome of high-profile strategicalalal initiatives, the company closed its doors in November, 2000. The demise of Pets.com is considered to be unity of the highest-profile dotcom failures. Keywords: SWOT analysis, pro forma financial assertions, IPO, initial public offering, strategic analysis. BIRTH OF A BUSINESS B ack in 1994, Greg McLemore, a 31-year old calcium entrepreneur, registered the Pets.com web address and launched an online community for pet owners. The site lingered on until its potential was noticed by some(prenominal) entrepreneurs and seators. By 199 8, Pets.com added e-commerce capabilities and brought web-veteran Julie Wainright to the helm. Her prototypical act was to offer a 50-percent take a chance in the business to the formidable Amazon.com. Jeff Bezos, Amazons CEO, who took the chance in his essay to move from books, videos, and CDs into offering consumers anything they might indispensableness to find online.
i Along with Amazon, blue-chip venture capitalists fume Winblad Partners, Bowman Capital, and gun Investments LLC raised nearly $110 jillion in quaternary rounds of private-placement funding by December, 1999. This capital allowed Pets.com t o invest in the essential hardware and human! resources to run a true e-commerce site. At this time, Julie Wainright put the new mission statement on the website: Pets.com is move to serving pets and their owners with the best care workable through, proceedss, information, and service. Pets.com is an online retailer of pet products, information, and resources. Offering a broad product selection and clever advise from a staff of pet-industry...If you call for to get a full essay, order it on our website:
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