Cell Phone Industry Research

I.Problem Definition Cell anticipates have fast become coarse place and rarely do you find a someone without one. In June of 2002 ?62% of Americans owned a cell phone, up from 55% in 2000. (Fetto 2002) As competition increases among phone makers, they touch to give options in hopes to increase their market place share. A phone is no longer a phone as manufacturers add features like cameras and video. Even something as simple as the march tone is becoming ornate as you download your preferent songs to create a personalized ring. But what features of the future give find success and more importantly, as these features increase the live of the phone, what will people be willing to pay for these freshly features? The technology lifecycle shows us that there are distinguishable subdivisions of the purchase public each adapting to new technologies at a different time and price. ?Industry observers say the market for mobile cheer in the United States, which lags behind much of Asia and Europe, is about to fill off because of technological innovations, an increase in the quality and measurement of content, and customers who are slowly becoming aware of features available on their phones.

(Kim 2005) The future of revenue for cell phone makers will derive from being able to satisfy a new market of tech savvy consumers who are interested in specialized high tech features. As a product manufacturer investing in these new features, marketing to the correct segment at the correct price can mean the balance between success and failure. ?Some analysts believe the growth in mobile entertainment will be fueled, in part, by content providers putting more sophisticated applications -- everything from GPS navigation tools to drift DJ beats -- on handsets. (Kim 2005) Our group has chosen to tension on three of the latest cell phone features that would dominate the customer to purchase a new phone: Downloadable Music, organiser Phone Combinations, and Cell Phones with Gaming Capabilities.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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