Crm in Banking

node Relationship Management: the Competitive Advantage In todays barter world, with the increase in the numbers of players, market is become more complex. It compel the businessman to own extra stress on guests and hence concept of customer kind management evolved. The strategy which helps in developing construct effective business recountingships with the customers is termed as customer comparisonship management. The principal(prenominal) objective of the customer relationship management strategy is on solving customer grievances. In modulate to achieve success and agree the leadership in the market, an makeup should have honourable customer base. One who wins the customer trust is a frontrunner. Customer relationship management is a process to organize the business activities around customer. Organization started to realize that customers are companys assets and hence need to manage effectively so as to derive continues and sustainable profit over their lifetime. The market is becoming highly competitive day by day. Organization is loosing its customer base and its leadership in the market. In order to sustain in a competitive environment, relationship marketing is acclivitous as the core marketing activity. Due to increase in competition, customers are scattered.

And acquiring new customers is risky as substantially as costlier affair. Hence many organizations are diverting its focus on retention of existing customers. The concept is customer relationship management was first adopted by service organization all over the world. Service organization like banks, airlines, transport, telecommunication service operators etc have their special relationship department. They try to glamour new customers and retain existing one by encashing on relationship marketing. Even .Customer relation management is very reusable in product industry. Now organization is using .Customer relation management for marketing and after sales support too. .Customer relation management has redefined the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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