Unethical Issuse

Introduction The grey whale card is a rechargeable stored value novel card for electronic payment in various transportation system systems in Hong Kong (Octopus Holdings Limited, 2009). Nowadays, an Octopus card has became one of the necessities in our day by day life and 95% of commonwealth in Hong Kong aged 16 to 65 use Octopus to travel, dine and shop without the pain of coins (Octopus Holdings Limited, 2009). Octopus has a great success in Hong Kong electronic payment industry due to its monopolization. However, the issue of sale of customers loneliness data without permission was exposed and causes a huge heart on Octopus company brand image and arouses people concern on their privacy data. This paper firstly examines the wrong issues regarding Octopus sold customers privacy data without permission by and by that, I will provides some possible suggestions to this problem. Finally a brief conclusion will be drawn. ? Octopuss Unethical Marketing Activity Consumer Privacy case An Octopus card contains a great deal of responsive information such as holders name, identity card morsel and fifty-fifty credit card number (Ng, 2010) which means Octopus has a large amount of card holders privateised information.

On seventeenth of June, The Hong Kong Federation of Trade Unions (HKFTU) complains to Privacy Commissioner about a number of companies use the personal data that gained form Octopus for mercantile usage, including research of consumer behavior such as shopping preferences. Octopus denied this issue and emphasized they will not hand oer the customers personal data to any third party on 7th of July. Until the 14th of July, a former employee of Cigna indicated Cigna bought 2.4 million of customers personal data from Octopus used for selling insurance. (Oriental Daily, 2010). Finally, Octopus know selling customers personal data to other companies and it had made HK$44 million in the past 4.5 years (Tsang & Ng, 2010). Deceptive personal data usage practices Octopus sold... If you want to get a full essay, order it on our website: Ordercustompaper.com

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