The National Jazz Hall of Fame

Case describes the problems faced by Mr. Rutland the founder of the National bonk Hall of Fame (NJHF). Basically the NJHF was established to maintain a have intercourse museum in an old Paramount theatre. For doing that he needed supporting around 600 000$. Over all there are lead main problems: 1. How to raise funding for the project; 2. How to work a professional team which can lead the project; 3. How to organize marketing activities to gain national recognition. Problems 1 and 3 were almost linked with professional team issue, because organization couldnt overdress the funding due to inexperienced team leader as well team didnt had clear vision how to attract visitors to the hall and make it popular and profitable. To find some effect Mr. Rutland asked consultants for the attention. They suggested three possible solutions: * identify mail campaign (would help to rise funds) (1); * Appoint full time executive theatre director (2); * Promote NJHF in right location (3). Alternative Nr.1. Direct mail campaign is good idea, because the calculations showed that NJHF would reach a amend even, if at least 2% of audience would contri nonwithstandinge 25.00$ to the project.

At the same time the existing financial possibilities were very hold and they couldnt afford such campaign at that point. (NJHF had 2500$, but the campaign would cost approximately 30 000$). Taking in mind financial constrains as well they do not had strong team, which could manage this marketing campaign, this solution would be as well as risky. Alternative Nr. 2. I would evaluate as the most strategic one, because as mentioned beforehand, for NJHF was hard to get funding due to situation that team was not experienced. Professional project manager was inwrought to earn confidence from possible sponsors and investors as well to execute project well. There was a lot of work to be done in team building, marketing, finances etc., where projects managers not operations managers skills are essential.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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