Economics

NameUniversityCourseTutorDateIntroductionThese days , every matchless talks about the virtues of interactive food marketing and mental synthesis long term relations with their customers by relying on websites , phone call centimeers and bricks and clicks form of integration However there should be a compelling force for treating different customers differently and focusing on the share of customer as a metric of success1 ) Who is the social club s market ? How does the company deal with issues of supply and demand ? How do they target their advertising to their br specific marketThe company market and its telephone line operations : Ameri elicit express company , AXP a realisation access company has made a commodious and stable success in this aspect in the circulating(prenominal) market with a large customer base tall number of employees with current employees at 65 ,400 in the Dow patronage . The company has four major segment of operations globular network merchant run , US card service , international card and global commercial go bodily its products and serve include : global card network services charge card and credit cards for consumers and businesses consumer and small business lending products American shew locomotioners cheques , gift cards merchant acquiring and transactions processing business expense perplexity products and service consumers travel services and business travel and travel management service . The company acquired Harbor payments incl (Harbor Atlanta- based technology social club (Thomas 1998 : 23-46 . The company sales , Supply and demand In to avoid the risks involved in any investment , an investor should do how much products and services a company sells and the amount in business and choke to its shareholders , American Express Company AXP can assure anyone who may want to consider it as an secondary , its one year sales was 30-37 Billion , and the difference from the fairish for the credit services group was 106 .

13 while its one-year income return was 4 .13 Billion . The difference from the average for the credit services group was 88 .47 all these are the sales and income for the former(prenominal) 12 months only (Brian Mueller 2005 : pp . 6-12Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations 9 (2007 : pp 2-4The company is growing very fast , both in its sales and income , in the past 12 months the company s one year sales grew to 13 .30 and the difference from the average for the credit services group was reported to be 5 .00 per cent points while , while the one-year income growth was 19 .00 in the same period and the difference from the average for the credit services group was 18 .60 per cent points (Business weekly 2007 pp .7-10Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations (2007 : pp 4-58 ) How has the company performed over the past five age ? How would you explain its peaks and or slumps...If you want to get a full essay, order it on our website: Ordercustompaper.com

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