MGT 260
MARKETING PLAN FOR MCDONALDS NEW PRODUCT
This grade McDonalds is planning to expand its market by introducing a untried product this year. We be planning to expand on our mission statement to be our customers favorite place and modal value to eat by allowing our customers to have easier access to our foods at both hour and anywhere by forming and marketing a pertly rigid meal line with various grocery stores and supermarkets. We plan to market a McDonalds Brand of frozen meals similar to what is available in a happy meal. These meals get out include McDonalds French fries and double cheeseburgers or squawker nuggets and French fries, these meals will include a sauce of each ketchup or barbeque sauce. We plan to market them through supermarkets all over the country of United States of America.
The current slur for McDonalds is a food service provider. This company provides flying food burgers, chicken products, and fries at convenient locations. each of our foods can be produced within a few proceedings while. Our branding is well recognizable in almost every country by a double, golden arch that makes the circumstance of the letter m.
Other areas of brand recognition are the childrens character that we have developed named Ronald McDonald, which is a cuckoo that helps to promote the kids meals and kid culture we try to cater to also. other way we distinguish ourselves is our motto that is used often in commercials and can be used in our new products commercials which is the Im lovin it phrase. Our new product will be a classic McDonalds meal only it will be frozen and sold in a frozen tray packaging. We indigence to expand our brand so that we can be quick available for our consumers consumption at any time of day or night by being rigid in our consumers freezer. Our packaging includes mostly paper wrapper or cardstock boxes with our current themes and the double, golden arches logo but for our new product, we plan to package in...If you want to get a luxuriant essay, order it on our website: Ordercustompaper.com
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