According to the textbook, there be quartette general bases of incisionation can be used to segment U.S. consumer markets. They are geographic division, demographic segmentation, psychographic segmentation and behaviral segmentation.1 When it refers to the geographic segmentation, it is establish on where prospective customers live and work. crimson Bull ability drinks are a little pricy, its main customers will be in high up income countries like USA, New Zealand, South Africa, easterly and Weatern Europe.2 When it comes to demographic segmentation,it is based on some objective tangible (gender, race), measurable (age, income), or other classification attribute (birth era, occupation) of prrospective customers. The Red Bull tastes better for males. In addition, youthfulness people are more possible to need energy drinks in that they head for the hills sports and work hard. Therefore, the primary target market are teenaged, urban males 16 to 29 years old.3 Besides geographic segmentation and demographic segmentation, we should also consider the behavioral segmentation when we fork up to figure out the primary target market. Behavioral segmentation is based on some observable actions or attitudes by prospective customers. The main ingredient of Red Bull is caffein that can help people keep energetic.
So modern adults who need replenish energy such as athletes, ravers, nighttime clubbers, daredevils, shift workers, excutives, long-distance drivers and the hip-hop crowd.4 To put all into a nutshell, the primary target market will be the young urban males who need replenish energy in high income countries.
According to the textbook, there are five criteria that can be used to select the target market. They are market size, evaluate growth, competitive position, cost of reaching the target market and compatibility with the brasss objectives and resources. 1 The size of target market that I have chosen is big enough. There are millions of young people who need drink engergy drinks...If you want to get a full essay, order it on our website: Ordercustompaper.com
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