Using Perceptual Maps In Marketing Simulation Summ

Using Perceptual Maps in goaleting Simulation Summary
Mark Jones
University of Phoenix
May 9, 2011
Instructor:

Using Perceptual Maps in market: Thorr Motorcycles

The Thorr Motorcycles, Inc. is a 5 billion dollar manufacturing company, that is producing over 200,000 units per year. Also, Thorr offers run including dealer training, motorcycle rentals dealer softw are packages, and rider training. As Thorrs brand image is high, and it currently holds 40% of the market. We instanter know that the image that CruiserThorr symbolizes is one of masculinity, mobility, and freedom. If we can get on insight in this positioning and ascertain why Thorr is experiencing a decline in sales, Thorr can use representation of the consumers view of the crop. Almost all the order leave alone change magnitude sales/profits, Thorr will need to change the consumer view of their motorcycles.

class I: Where is the Thunder?
Let look at the outset phase states that sales of the CruiserThorr are decreasing, The motorcycle industry is outgrowth annually, and one of the main reason is that gas prices are skyrocketing this will help the sales of Thorr Motorcycles existing product CruiserThorr (a 1500cc power cruiser priced at $25,800) are deceasing (University of Phoenix).



If the decrease is imputable to the aging of target customers. Therefore the target customers are no longer interested in the lifestyle portrayed by the CruiserThorr. Now additionally, the younger generation of consumers, with smaller disposable incomes, is flavor for more affordable motorcycles. And in order to reverse declining sales, a new marketing plan is needed. Many newer and younger students are asked to ascertain the market position of CruiserThorr using a perceptual map, selecting four fundamental parameters that are relevant to the industry and that rebound the highest potential for CruiserThorr.
Here are the four fundamental parameters selected were lifestyle Image, Price, Quality...If you want to get a full essay, order it on our website: Ordercustompaper.com



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