Nike Marketing Mix

Final case study Marketing Mix of Nike Products Nikes centralise is athletic footwear and sport apparels for practicing sport as well(p) as for every day usage. Low labor prices because the mathematical product facilities are located close to the raw material. Brand as well as offers fewer new products include sport crackpots, timepieces, eyewear, skates, bats, and other(a) equipment knowing for sports activities. The most famous product categories of Nike includes: Running, Basketball, Cross-training, Outdoor activities, Tennis, Golf, Soccer, Baseball, Football, Bicycling, Volley ball and other Athletic and recreational use. Also Nike has a few sub-brands to sell the sports related raw materials and products: Cole Haan Holdings Inc., Nike Team Sports, Inc., Nike IHM, Inc., and Bauer Nike field hockey Inc. Price Price policy is based on competitiveness to other shoe sellers. The prices for products depend on the type and the size. Placement Nike has its individual stores as well as available at big shop malls and departmental stores selling shoes all everyplace the world. Nike has much than 20,000 retailers in 200 countries. Sell its products through individuals, auxiliaries and licensees. Production units, working(a) units and customer services are in all over the World.

Promotion To promote brand mostly use electronic- and mass- media (commercials, official website of Nike and newspapers). many well-known athletes are taking part in publicise campaign. Sponsorship of various types of events for the marketing of brand. The Brands swoosh logo and image plays an big role in its advertisement. Porters 5 forces The holy terror of the entry of new competitors Other sportswear manufacturers are expanding their portfolio. dish out of cheap copies from the Far East. The bargaining power of customers The buyers of sports footwear fix changed during past time. Increase in women purchasing the shoes. Different tastes and... If you loss to get a full essay, order it on our website: Ordercustompaper.com

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