Individual Case Study Motorola

Individual Case Study|

Executive Summary
Motorola is one of the most(prenominal) successful mobile phone manufacturers due to its product design. Also, the distribution and logistics department are taking important part in the success of company. This report is design to shows Motorolas managers an overview of companys recent logistic situation along with the identification of workable issue and solving strategies.
Motorola Vietnam is now introducing Droid 2 as the world-class 3G supported mobile in Vietnam. The product is imported from Malaysia and distributed by 2 Motorola center in Hanoi and Ho chi Minh City. The situation of Motorola create issues not only In inbound logistic but also warehouse issues when there are just too few distribution center differentiate with the geographical characteristic of Vietnam. The strategy of CPFR is then determined as the most effective plan to solve problems. Cooperating between Motorola and its trading partners help improve companys logistic issue. some(prenominal) side gains profit from this strategy.





Table of Contents
EXECUTIVE SUMMARY4
interrogation & ANALYSIS6
Channel Map6
Key fraud7
Current Situation7
Customer Service7
Communication7
public lavatory7
Inventory7
Warehouse8
Transportation8
SWOT outline8
Issues Analysis8
Transportation8
Distribution9
Industry packaging9
Parts freightage9
Order Fulfillment9
STRATEGY PROPOSAL9
Strategies9
Collaborative planning, prevision and replenishment (CPFR)9
Packaging company9
Distribution & memory board Management (D&WM)10
Cost/Benefit Analysis10
Multi-criteria stopping point Matrix (MCDM)10
Strategy Analysis11
KPIs11
Appendix11
Criteria weighting11
seed11

Research & Analysis
Channel Map
Finance Flow
Production Flow
learning Flow
Chinese Manufacturer
Indonesian Manufacturer
AGT
Motorola Malaysia
Motorola Vietnam
Packaging, labeling
Hanoi Distribution Center
HCMC Distribution Center
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