Student ID : 2372536
MKT 600 Assignment
Textbook Case : hellish Musical
tight, the wonderful musical about the witches of Oz, which started off on the Broadway , ran successfully for years and grossed huge amount of unprecedented profits .
along with the shows considerable charms, marketing was a major factor in loadeds phenomenal success here. No opportunity was lost to unmasking the show to customers again and again and again.
A gross revenue progression element of the promotional mix was use by Wicked producer Marc Platt , when he cut ticket prices by 30 percent to trigger immediate demand among the masses. The bulk of the audiences for arch(a) were teenage girls and they were given an opportunity to meet the cast afterwards the show , which could be in a way called individualized selling. By publishing feature articles on the shows Web place and seeding Internet chat rooms with Wicked related topics , shows an drill of a promotional mix , trying to build a official image for the show and for publicity. Wicked got their characters endorsed with makeup manufacturer, Stila, and send hot new stars Kristin Chenoweth and Idina Menzel to Sephora stores to give makeovers to teen fans with Glinda facial glare and Elphaba lipstick , and this again could be called personal selling.
And then ,Radio promos support by advertising at Macys and in Elle Girl mag can be classified as advertisements.
On an general basis it can be said that Wicked has used a Pull Promotional strategy , as it has pore all its promotional efforts towards the end audiences who pay for the show and condescend down and watch it only if they find it appealing to their senses.
As Wicked progresses through its product life cycle , Wicked has to involve itself into , more of personal selling and advertising .The positive public image for wicked has already been earned and sales promotion was only to trigger the initial interest . To bring forth the current popularity of the...If you want to get a full essay, put up it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment